Consequences of Drinking and Driving by the RSA
On 14 08 2019, The RSA Expert wrote in the Irish Independent about the new VR film ‘Consequences’ for drink drivers, produced for the RSA by INITION, London and BBDO, Dublin. The RSA Oculus Trailer-Consequences uses a section of the RSA Crashed Lives Video, ‘No-one likes being told what to do’, which has an incorrect 80 km/h speed limit and is based on incorrect Garda statistics.
BBDO Dublin has received further global recognition for their ground-breaking VR work for the Road Safety Authority, taking home a total of three awards at the 40th annual Telly Awards, was shortlisted for The Webby Awards and recognised as being one of the five best branded 360-Video campaigns in the world and is continuing to tour across Ireland on the RSA Shuttle, however
On 19 08 2019, road fatalities were 8 higher in Ireland than in the same period in 2018, with 4 in the North and 4 in the Republic, while fatalities in 2018 at 150 were 20 higher than the 130 fatalities in 1926. The 1922 to 1959 fatalities are deleted from Garda and RSA records, while High-profile, impactful TV campaigns are a key part of the RSA’s strategy to educate road users about the perils of dangerous driving, but
It required Freedom of Information FOI Requests to establish that Brian Farrell, the RSA Communications Manager is the RSA Expert who has Reviewed Speed Limits for 16 years since 2003 and with responsibility for the incorrect stopping distances in the Rules of the Road since 2006. In 2013 the Speed Limit Review Group decided to remove the 80 km/h speed limit sign and allow drivers to use their discretion, but not exceed 80 km/h. This mistake led to 68 of the 83 fatalities in the first 7 months of 2019 taking place on incorrect 80 and 100 km/h speed limit roads, with few fatalities on 30, 40 and 50 km/h speed limit roads with ramps dictating 20 km/h and on one-way 120 km/h motorways and dual carriageways, .
In 2019, it is 150 years since police in Ireland investigated the world’s first road fatality in 1869, 97 years after the establishment of An Garda Siochana, 70 years after the Department of Local Government commissioned the Irish Film Board to make films on dangerous driving, drink driving and dangerous cycling in 1949, 62 years after the incorrect Highway Code stopping distances designed by the Transport Research Laboratory TRL were introduced in the Rules of the Road in Ireland in 1957, 13 years after the establishment of the Road Safety Authority RSA and RSA ads since 2006, 10 years after Gardai claimed that only 0.48% of drivers stopped at checkpoints were drunk, (so 99.52% were sober), 8 years after the introduction of Essential Driver Training EDT and Initial Basic Training IBT by the RSA and 2 years after Gardai overestimated Mandatory Alcohol Tests MATs by 1.5 million and Gardai and the RSA mislead Teachers and Transition Year Students on Stopping Distances and Speed.
On 18 08 2019, 4 days after the RSA Expert wrote about the film ‘Consequences’ for drink driving, it transpires that there are ‘Consequences’ for all road users involved in road collisions. Wayne O’Connor wrote in the Sunday Independent, “Sinead’s story: fear, hope and determination”. This story is about a 28-year-old girl whose life was turned upside down after the car she was driving collided with horses on the road 5 months earlier. Based on the age of the driver, it appears she may have been trained with the aid of dual controls and tested under the Road Safety Authority compulsory 12 lesson Essential Driver Training EDT training system, in 50 km/h areas with ramps dictating a speed of 20 km/h, while using the incorrect TRL stopping distances and stopping formula.
Road crashes resulting in death, injury and damage are as a result of the British Government mistakes in allowing the use of dual controls in tuition cars in 1900 and the stopping distances designed by the Transport Research Laboratory TRL based on an incorrect formula in the Highway Code since 31 07 1946.
TRL, established by the British Government and privatised in 1996, now mislead their 1,000 clients in 145 countries worldwide, including the British and Irish Governments, RSA and Gardai on stopping distances.
Why should it require FOI requests to discover the names of of RSA Experts and Engineers?
My research is outlined at drivingscorecard.com